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Ego is the enemy genre8/26/2023 ![]() It turns out that when you drown the Everyman with generalized advice, he’ll come up for air asking for more. This kind of all-purpose advice was a hallmark of early self-help books, which catered strictly to the everyman.īut as life got complicated, self-help did too. In his cheerfully persistent book, the subtext is: Lighten up, folks. Fifty years earlier, Samuel Smiles’ Self-Help was a bestseller, but the world of Dale Carnegie’s How to Win Friends and Influence People and Norman Vincent Peale’s The Power of Positive Thinking remained a solid generation away. The self-help genre wasn’t brand-new at the time, but Fairbanks was still an early adopter.
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